MSc Digital Marketing
The MSc Digital Marketing programme has been selected by BSBI among many prestigious international programmes offered by UCA.
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Programme Overview
The Berlin School of Business and Innovation is in partnership with University for the Creative Arts (UCA) and PPA Business School. As a result of this partnership, BSBI is able to offer the Master’s in Digital Marketing.
UCA is an acclaimed creative institution in the UK that ranks highly in all three of the major UK league tables. The university has also been ranked 13th out of all UK universities in the Guardian League Table 2020 and ranked 7th in the 2021 Guardian League Tables for Business, Management & Marketing.
Programme Fee
Berlin : February, October
2024 February: International students Price: €12,600 | EU students Price: €8,000
2024 October: International students Price: €13,250 | EU students Price: €8,450
Special offers: Up to 30% savings for International Students | 10% savings for EU Students
Terms and conditions apply.
Paris: November
2024 November: International students Price: €13,250 | EU students Price: €8,450
Paris | Check our special offers. Terms and conditions apply. Find out more here.
The School’s admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.
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Programme Structure
The MSc Digital Marketing programme consists of four terms. During its first three terms the programme will cover fundamental topics such as marketing communications, consumer behaviour and research, and strategic marketing management. Students will also attend modules on academic research methods. In your final term, you will research and prepare a dissertation on a topic of your choice.
Teaching takes place Monday to Saturdays, during morning, afternoon, or evening sessions.
The modules of this programme are offered and delivered 100% on campus.
Modules
- Strategic Marketing Management
- Digital Marketing Communications
- Consumer Behaviour
- Cross-cultural Management
- Project Management and Leadership
- Global Marketing Management
- Study Methods
- Research Methodology
- German Language studies
Additional Content
- Digital Marketing ProSuite: 5 Essentials
In our dynamic digital marketing curriculum, these programmes transcend theoretical knowledge to immerse students in real-world scenarios. From optimising websites to crafting compelling ad copies and analysing campaign performance, students engage in practical challenges that mirror the fast-paced, ever-evolving digital landscape.
This hands-on experience ensures they graduate not only with insights but also with the confidence to navigate and thrive in the dynamic, real-time world of digital marketing.
Additional Content
After completing all five courses, students emerge with a versatile skillset ready to tackle real-world challenges across SEO, paid advertising, analytics and diverse marketing channels:
- Search Engine Optimisation (SEO) Essentials
- Search Engine Marketing (SEM) Essentials
- Pay-Per-Click Advertising (PPC) Essentials
- Digital Advertising Fundamentals
- Google Analytics Essentials
Why study this programme?
Embarking on our comprehensive bundle of digital marketing programmes is a strategic investment in the professional journey of students. This multi-faceted programme offers a dynamic fusion of theoretical knowledge and hands-on skills, which provide a robust foundation for navigating the complexities of the digital marketing landscape. By enroling in this bundle, students gain more knowledge in essential areas, such as SEO, SEM, PPC, digital advertising and analytics and cultivate the agility to adapt to the evolving demands of the digital era.
Get ready to take your career to the next level, expand your knowledge, and embrace new challenges. Professional certificate programmes are the perfect choice, offering you the opportunity to drive real business impact.
Who is this programme for?
This certificate bundle is well-suited for marketing and digital marketing students, digital marketers, marketing managers, business owners, entrepreneurs, webmasters, SEO specialists, content creators, consultants and agents, sales and business developers and individuals that intend to enhance their digital marketing skills and data analysis capabilities.
Key programme details
- Delivery: On-campus or online
- Duration: 4 weeks
- Intakes: Nov 2024, Feb 2025, May 2025, July 2025 and Sep 2025
- Degree awarded by: Berlin School of Business and Innovation
- Fees: BSBI students on academic degree programmes: Free* / Alumni: €625 / Non-BSBI students: €1,250
*Students are eligible to attend two certificate programmes free of charge. However, if a student wishes to enrol in more than two programmes, a fee of €625 will be required for each extra programme.
This programme includes:
- Two sessions, each four hours, conducted through synchronous learning
- 42 hours of asynchronous learning via BSBI’s Educational Platform
- Final test at the end of the programme
If you are interested to attend the certificate programme, please send a message to certificates@berlinsbi.com
- FREE German Language Lessons for Berlin Campus
- FREE French Language Lessons for Paris Campus
Study in
Berlin
- Delivery: On campus
- Duration: 18 months
- Intakes: February, October
- Campus: Berlin, Germany
- Degree awarded by University for the Creative Arts
- Price: 2024 February | €12,600 (international students) | €8,000 (EU students)
- Price: 2024 October | €13,250 (international students) | €8,450 (EU students)
Study in
Paris
- Official Programme Name: RNCP Titre L7 (PPA) Global MBA (UCA)
- Delivery: On campus
- Duration: 24 months
- Intakes: February, October
- Campus: Paris, France
- Degree awarded by University for the Creative Arts and PPA Business School
- Price: 2024 February | €12,600 (international students) | €8,000 (EU students)
- Price: 2024 October | €13,250 (international students) | €8,450 (EU students)
The School’s admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement
Learning Outcomes
Upon successful completion of the programme, graduates will be able to:
- Understand how the specific features of marketing work together to inform strategy and operations in a range of digital marketing business contexts
- Display a critical awareness of current issues and new insights in digital marketing businesses informed by the forefront of academic and professional practice
- Plan and manage their learning and ongoing professional development by making appropriate use of professional networks, opportunities, and research publications
Career Progression
Whether you want to work in the private, public or charity sector, the Master’s in Digital Marketing programme will give you the necessary skills to help you to progress in your industry as an expert marketer. With your new understanding of digital marketing, you could also set up your own business or pursue further studies.
BSBI’s dedicated Careers Service helps digital marketing students and alumni reach their career goals and realise their potential. The Service offers specialised support and aims to build long-lasting relationships with local and national employers.
