MA in Strategic Marketing
The MA in Strategic Marketing will help you develop a critical understanding of strategic marketing and deal with the challenges of fast-changing organisations, as well as giving you an overview of the different requirements of local, national and global markets.
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Programme Overview
In this programme, students will start their studies in Barcelona, Spain, with an option to complete their programme at BSBI in Berlin, Germany. BSBI is proudly partnered with CETT Barcelona School of Tourism, Hospitality and Gastronomy. This programme will be accredited by UNINETTUNO and taught at CETT`s campus in Barcelona.
Programme Fee
INTAKES
Barcelona: April, November
2024 November: €12,600
Special offers: Up to 40% savings for LATAM Students | Up to 30% savings for International Students
2025 November: €12,600
Check our special offers.
Programmes delivered in English or Spanish.
*Terms and conditions apply. Find out more here.
The School’s admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.
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Programme Structure
This programme consists of three terms (10 weeks each) and a term of dissertation (12 weeks).
During its first term, the MA in Strategic Marketing will cover fundamental topics such as marketing communications, consumer behaviour and research, and strategic marketing management. On the second and third term, you will be able to choose from a range of elective subjects to steer your course of study towards the most relevant path for you.
Students will also attend modules on academic research methods alongside your master’s degree subjects. On your final term, you will research and prepare a dissertation on a topic of your choice.
The modules of this programme are offered and delivered on campus. Students will also have additional access to course and reading materials via the UNINETTUNO platform.
Modules
- Strategic Marketing Management
- Marketing Communications
- Consumer Behaviour and Research
- Cross-cultural Management
- Project Management and Leadership
- Global Marketing Management
- Research Methods and Dissertation
Study in
Barcelona
- Delivery: On campus
- ECTS (European Credit Transfer and Accumulation System): 90
- Duration: 18 months
- Intakes 2024 April, November
- Campus: Barcelona*
- Degree awarded by Università Telematica Internazionale UNINETTUNO
- Language of instruction: English or Spanish
- 2024 November: €12,600
- 2025 April, November: €12,600
- Official Italian name: Master di Primo Livello “MA in Strategic Marketing”
- For more information about the Italian Higher Education System, please visit: cimea.it/en/
The School’s admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement
Learning Outcomes
Graduates will be able to:
- Develop and evaluate marketing strategies
- Research and understand consumer behaviour within marketing campaigns
- Utilise appropriate tools to determine and develop customer profiling
- Develop relevant messaging strategies
- Develop and implement effective communication strategies
- Apply factual and conceptual knowledge of marketing to complex situations
- Understand a wide range of techniques and methodologies used in marketing management
Career Progression
Whether you want to work in the private, public or charity sector, the MA in Strategic Marketing will give you the necessary skills to help you to progress in your industry as an expert marketer. With your new understanding of marketing, you could also set up your own business or pursue further studies.
