Café Scientifique 15.0: Performance Marketing – Lessons from the Airline Industry

The airline industry offers valuable lessons in performance marketing. One key takeaway is the importance of data-driven strategies. Airlines extensively collect and analyse customer data to understand preferences, behavior patterns, and purchase history. This data is used to segment customers, personalise marketing messages, and optimise advertising campaigns. Performance marketers can adopt similar approaches by leveraging data analytics tools to gain insights into their target audience, identify high-value customer segments, and deliver tailored marketing content that resonates with individual preferences.

Our guest, Pedro Davo Crabera works as a Senior Performance Marketing Manager at Condor Airlines, managing Search Engine Advertising (SEA) globally, and will discuss how he is working with marketing performance-based results. In this approach, success is determined by specific performance metrics and tangible outcomes, making it a popular choice for many businesses seeking measurable and accountable marketing strategies.

The discussion will be hosted by Flavio Andrew do Nascimento Santos, Café Scientifique Coordinator.

BSBI students can join onsite. Please register here.

Those who are remote can also join via YouTube live stream.

Café Scientifique 15.0: Performance Marketing - Lessons from the Airline Industry

Date & Time:  23rd May 2023, 4:00 pm CET

Venue: 3rd Floor Student Lounge, Alte Post campus

Guest Speaker: 

Pedro Davo Cabrera, Senior Performance Marketing Manager at Condor Airlines