Dr. Okan Tansu
Dr. Okan Tansu is a dynamic expert in the field of communication and technology. With over 15 years of experience as an academic and communications consultant.
Our team
Overview
With over 15 years of experience as an academic and communications consultant, Dr. Okan Tansu is a dynamic expert in the field of communication and technology. Holding a PhD and multiple certifications, including Neuromarketing, Metaverse, and E-learning, he is passionate about exploring the impact of digital transformation and digitization on e-learning, digital marketing, and social media, sharing his insights and knowledge with students, clients, and audiences around the world.
As the creator and owner of the first private Metaverse University Campus, My University @ Metaverse, Dr. Tansu has pioneered an immersive and interactive education and training space, hosting lectures and events in a virtual environment. Now under the BSBI umbrella, this initiative continues to evolve. He also teaches courses on User Experience, Social Media and Mobile Marketing, Metaverse Marketing, Digital Transformation, International Management, and Web 3, where he designs and develops engaging and relevant curricula and content.
As a keynote speaker, trainer, author, and board member, Dr. Tansu leverages his distinguished industry reputation and network to deliver strategic, professional, and credible solutions and insights to a wide range of organizations and sectors.
Areas of expertise
- Metaverse
- Biometric Research
- Digital Marketing
- Digital Transformation
- User Experience
- Digital Management
- Project Management.
Research interests
- AI
- Metaverse
Publications
Books
- Dr. Tansu, O. (2018) Digicrimination – those are the good times: A new type of discrimination that came with digitization. Peter Lang AG.
- Dr.Tansu, O. (2019). From 4P to 4C and now to 01000001 01101100 01100101 01111000 01100001: The end of the conventional marketing era. GRIN Verlag. Münich.
Articles
- Dr.Tansu, O. (2021). Digicrimination in Covid Times. In P. Lang (Simon Bacon vol. Ed.), Transmedia Cultures (pp.167-172). Oxford.
- Dr.Tansu, O. (2022). Pandemics and Consumer Behavior, Mutation of the Old Virus…It Strikes Again in a Society with a New God. In Nova Science Publisher (Ed.), Pandemics and Consumer Behavior (pp. 101-114). NY
- Dr. Tansu, Okan. (2003). September 11: Early Thoughts on the Imbrication of Security, ICT, and International Relations. Perspectives on Global Development and Technology. 2. 77-93. 10.1163/156915003322649635.